How Gary Vaynerchuk Turned Passion Into Profit: A Journey of Business and Social Media Mastery
capital venture let’s face it gary vaynerchuk is one of the most popular entrepreneurs both online and offline and who wouldn’t want to talk about this impressive mogul his life story is enough to impress anyone still trying to rise to the top of the business world it all started with his migration to the united states when he was really young and then acted on his love for business and his youth today we know and respect him but that’s not all there is to gary vaynerchuk there is so much to learn from him so we’ll take it from the top here is a
story behind gary vaynerchuk growing up as gary vaynerchuk although gary was born in russia in 1975 his parents desperately wanted to get out of the communist regime prevalent in the soviet union this led them to the united states specifically new jersey when gary was just three years old his first brush with business was with a lemonade stand gary set this up as a way of earning some extra income while he was still in school at that time his father started working at a liquor store that belonged to a relative as
shocking as it may sound gary was a teenager who grew a lemonade stand into a franchise showing that he was a natural at the entrepreneurial life but gary didn’t stop there still as a teenager he picked up flowers from his neighbor’s garden and sold them officially you could call the lemonade stand his first business venture maybe it was a family thing because his father was able to save up enough money while working in a small liquor store to set up one of his own just 10 years after they all moved to america in
search of a better life gary’s father became a partner in shoppers discount liquors and bought out his partner’s share starting up his wine library gary attended north hunterton high school where he graduated and went to mount ida college all through his time in high school and college he worked with his father at the liquor shop even after graduation he didn’t stop there but something was different this time gary had been exposed to the internet and computers while he was at college he immediately saw how this could have a
huge impact on growing his father’s business you can imagine how it would be like to tap into the power of email marketing long before it became a thing well gary didn’t just imagine it he did it he was able to come up with a creative way to market his father’s wine business to thousands of people with favorite wine recommendations and weekly discounts arriving in people’s mail every now and then it wasn’t long before he had mastered this field at first he started with a modest goal expanding his father’s liquor store with
several brick and mortar locations around the state of new jersey but when he learned about e-commerce gary took it online instead by starting a website he called winelibrary.com he promoted it with a youtube channel he named wine library tv this was meant to be a daily webcast with the host gary discussing different types of wine this was meant to increase the rate of sales at the wine store and he had his first huge success story within five years by 2005 sales had increased from 3 million annually to a whopping 60 million talk about a
money maker conquering youtube so how did gary conquer youtube he started a 20-minute daily youtube show this was early in 2006 just about a year after youtube came into existence so this allowed him to share wine reviews while also promoting winelibrary.com it wasn’t long before he started getting the right amount of attention in 2008 gary was invited to the conan show and you already know the effect that would have to his entire career before long other popular television shows and publications wanted to feature
gary everyone was awed by how he used social media to grow his business and brand in 2011 his show had completed the first 1000 episodes then he replaced this with a podcast called the daily grape this was a video podcast that also had a significant effect on growing his wine business not long after he got on twitter where he had more than a million followers although gary hasn’t stopped his daily vlogs on youtube now it is with a lot of help from graphic designers social media specialists videographers and other members of his
team it’s serious business you know starting up vaynermedia gary was in no way done with exploring the power of social media in 2009 he created vaynermedia in partnership with his younger brother aj this was just after his success with wine library and he felt it was time to launch fully into the digital marketing space this brand was all about using his personal branding and marketing skills to build an empire that will help his clients build businesses as successful as his and yes he succeeded because this became
a multi-million dollar enterprise in no time today vaynermedia functions as a full-service global agency despite starting up as a low capital venture he
has worked with several renowned clients including the nba shell toyota pepsico johnson’s hulu and chase but what was so special about the agency well gary had already built a successful brand with his wine business and social media platforms with this impressive track record it was easy for him to offer the same robust social media strategies to his clients
which will help them replicate his success basically he said i’ll make you famous like me vaynermedia then focused on influencer programs paid media creative social media strategy and production all aspects of online marketing you can think of so far the agency has generated more than 100 million dollars in revenue with an ever increasing number of employees as they expand worldwide still gary charges as much as a hundred thousand dollars for a single presentation when he does speaking engagements every year
now that’s another money generating venture on its own being an all-round investor the amazing thing about gary is that he doesn’t limit himself to one field but carries his business mindset into every venture he knows he can excel in it’s not surprising to see that the social media entrepreneur is also a best-selling author why have all that knowledge and not want to share it with the world while making some more money out of it right in 2009 he published the book crush it why now is a time to cash in on your
passion other books to his name include the thank you economy jab jab jab right hook how to tell your
story in a noisy social world hashtag askgaryvee one entrepreneur’s take on leadership social media and self-awareness and crushing it how great entrepreneurs build their business and influence and how you can too yes very long titles i know but people’s response to these books shows how they do have amazing content these books contain personal branding advice social media tips and tactics gotten from his experiences
then there’s his podcast the gary v audio experience is there anything this guy can’t do on this podcast he shares a mix of his entrepreneurial thoughts interviews digital marketing topics and keynote speeches so far gary has done more than 250 podcast episodes but this is not all that he’s into gary is the owner of 1 37 pm purewow gallery media group and vayner x he is also a partner to rezzy green street and vayner sports as an angel investor the smart entrepreneur got into big shot tech companies like twitter
snapchat facebook and tumblr quite early he plans to be the owner of the new york jets no one can say that’s impossible really no doubt about it gary’s story is really an inspiring one growing his business through e-commerce in a relatively short period of time is no mean feat he was there while social media platforms were on the rise and took advantage of their popularity to make a name for himself so how did gary become worth more than 150 million dollars in two decades gary was never afraid to put in the work
remember we mentioned how the media mogul started exploring business when he was really young from taking flowers from his neighbor’s garden and selling it back to them without their knowledge to running a chain of lemonade stands the young gary wasn’t spending his childhood plane he even made thousands of dollars from selling baseball cards in his early teens even better gary had a father who shared his entrepreneurial mindset and was ready to support him unlike most immigrant parents that want their children to ace school with top grades
his parents were into that pressure in fact they didn’t mind that he was not an a student as he was already making as much as three thousand dollars weekly while in middle school they saw his potential and had him working at the family business on weekends when he turned 14. this was where he learned valuable business lessons including how important nurturing long-term relationships with customers were an inspiring story by all standards and makes us think what’s that one thing you’re good at that you think could make you as
